• Do you know that you are the architect of your existence?

  • We help businesses & brands launch, execute and Thrive.

    - Client: The Decarceration Collective Law Firm

  • Whether you need business redefining, development, or brand coaching. We got you!

    Client: Pat’s Poutine

  • Do you know that Being in the unknown is a profoundly creative space?

    - Client: The Decarceration Collective Law Firm

  • We produce amazing brand outcomes & spark lasting change.

    Client: Married Besties

  • Let's radically reimagine, realign, & Redefine your business & brand goals.

    Client: Albee Square Mall 87’

  • Invest in your success. Let's kickstart your journey together.

 

we help people realize their dreams, discover new directions for their business,

and give them support along the way.

 
 

 
 

Reimagine

Realign

Redesign

 

Meet Sharufa

 
 
 
 
 
 
 
 
 

Executive Brand Architect

With over a decade of entrepreneurial experience, I’ve learned firsthand what it takes to build something meaningful from the ground up. As a self-taught professional, I’ve developed a diverse skill set that has enabled me to achieve success across multiple industries. This journey has equipped me with the insights, resilience, and tools needed to not only navigate the complexities of business but also to guide others through their own transformative growth.

I understand the challenges of turning ideas into reality because I’ve lived it—and that’s why I’m passionate about helping others unlock their potential, overcome obstacles, and reach new heights in their ventures. Whether you’re launching a new project, scaling your business, or exploring new technologies like Web3, I have the experience and strategic know-how to lead you toward success.

Sharufa R. Walker

 
 

 
 

We all need a sounding board

to hear what we can’t.

Whether you need to reimagine, realign or redesign your approach we can help!

 
  • Elevate Your Brand Story and Unleash Your Potential

    Are you ready to create the brand, company, or experience that reflects your highest vision? IMAGINE is designed for innovators, dreamers, and entrepreneurs who are ready to bring their ideas to life.

    With IMAGINE, we will embark on a journey to envision, explore, and create a brand story that speaks to the heart of your purpose. Together, we will birth the identity you want the world to know, through:

    • Brand Imaging and Aesthetics: Develop a powerful visual identity that captures the beauty, story, and mission of your brand.

    • Business Development and Reimagining: Build a foundation that not only supports but scales with your vision.

    • Digital and Visual Space Design: Transform your digital presence with stunning designs that engage and inspire your audience.

    • Clear Strategic Roadmap: Map out a custom strategy that will elevate your brand to new heights and ensure sustained growth.

    IMAGINE is more than just a branding service—it’s a partnership where we co-create a unique blueprint for your business. Through our intimate, personalized process, we’ll guide you to dream bigger, unlock new possibilities, and achieve your highest potential.

  • Empowering Your Vision for Impact and Growth

    Are you confident about your direction but seeking a strategic way to align your ideas, actions, and goals? ALIGN is the solution for leaders like you—driven, focused, and ready to amplify your impact.

    With ALIGN, we don’t just explore your vision; we connect it to your purpose, helping you achieve measurable results. Through an in-depth, purposeful process, we’ll refine your strategy, align your goals, and position you to maximize growth. Our proven framework will help you:

    • Clarify and Strengthen Your Brand Foundation: Establish a clear, compelling brand identity that resonates with your audience.

    • Unlock New Markets: Reimagine your business potential and identify untapped opportunities.

    • Enhance Visual Storytelling: Create stunning visual assets and brand decks that elevate your messaging.

    • Produce and Perfect: With a deeper connection to your purpose, we’ll guide you toward consistent performance and excellence.

    ALIGN is about more than business strategy—it’s about cultivating new creative possibilities for you and the spaces you influence.

  • Transforming the Unknown into Innovation

    The unknown is a space of endless possibility—and with DESIGN, we embrace that creative uncertainty to build something extraordinary. DESIGN is for visionary thinkers and entrepreneurs who want to move beyond the ordinary and bring bold ideas to life.

    Through DESIGN, we’ll guide you to:

    • Embrace Creative Exploration: Step into a space where possibilities are limitless and your ideas take shape in unexpected ways.

    • Execute with Expert Solutions: Our experienced team helps you crystallize your vision, offering innovative solutions tailored to your unique business goals.

    • Capture Your Brand’s Innovative Spirit: Infuse creativity into every aspect of your brand, ensuring it reflects your authenticity and forward-thinking mindset.

    • Blueprint for Growth: DESIGN doesn’t stop at execution—we provide a roadmap that supports sustainable growth, helping your business evolve and thrive.

    Whether you’re launching something new or refreshing an established brand, DESIGN empowers you to navigate the unknown with confidence and purpose.

  • Unleashing Your Potential with Clarity and Confidence

    Sometimes, all you need is a trusted partner to help you hear and see what’s just beyond your reach. With SOLUTION, you’ll have exactly that—a sounding board and more. This service is designed for creators, entrepreneurs, and leaders who are ready to discover new possibilities and unlock their untapped potential.

    Through SOLUTION, we’ll provide you with:

    • A Safe Space for Exploration: Dive into your ideas and concepts with the freedom to explore without limitations. We create an environment where your thoughts and creativity can thrive.

    • Guidance to See What’s Unseen: Together, we’ll uncover the insights, opportunities, and strengths that may be hidden from your view, helping you shape your vision with precision.

    • Define and Set Your Unique Tone: We’ll work with you to refine your message, brand, and direction—setting the tone that reflects your authenticity and purpose.

    • Infinite Possibilities: Armed with fresh perspectives and a clear strategy, you’ll be ready to create with confidence, knowing your path forward is built on a solid foundation.

    SOLUTION is about discovery, clarity, and empowerment—giving you the tools and space to move forward in your journey with confidence.

 

 

 we help people realize their dreams, discover new directions for their business, and give them support along the way.

 

RADICALLY REIMAGINE, REALIGN AND REDESIGN YOUR BRAND

We help the "underdogs", the outliers, the dreamers, the visionaries.

 
 

My business has a beautiful duality. It is personal and powerful. Creative and impactful. Welcoming and transparent. Thoughtful and effective. I’m driven to help you think about your brand differently.

 

   CLIENTS   

 

The Decarceration Collective, Law Firm

 
 
 

"We are a 100% woman-powered law firm that, previously, lacked cohesive messaging. Sharufa reimagined our image, produced and directed the visuals for our rebrand, and stewarded the public relaunch of our firm. Today, our public branding matches our work ethos: We don’t look like typical lawyers because we don’t lose like typical lawyers."

 
 

Provided Brand Strategy, Creative Direction, and Brand Repositioning

 
 
 

Albee Square Mall 87', E-Commerce, Apparel & Lifestyle Brand

 
 
 

"It was a wonderful experience to have a full fashion line development consultation with Sharufa. She is a very experienced professional that brings a lot of experience and has a very sensitive eye in her work. She made me feel comfortable and fascinated me during a beautiful consultation around my ideas, their meaning and my opportunities to use them in the manufacturing of my brand. Her attention to detail, incredible instinct paired with her professionalism and knowledge makes you feel in very good hands from the beginning. Her love and enthusiasm for fashion is contagious, it is much fun to work with Shaurfa and I always felt at ease. It was a great experience, our sessions worked very well. Sharufa Walker simply brings out your best self, I highly recommend her."

 
 

Provided Brand Strategy, Product Management, and Business Development

 
 

Pat's Poutine, Food Truck & Mobile Restaurant

 
 
 

"Sharufa’s advice as business consultant has allowed our organization to expand revenue by 23 percent the past year. Her eye for detail has helped us to implement changes to our procedures that have made our organization more efficient and profitable. Sharufa is the consummate business consulting professional, as she knows how to put everyone at ease the moment she enters the room. In many aspects, we owe a portion of our success to Sharufa Walker."

 
 

Provided Brand Strategy, Business Development, and Product Management

 
 

Married Besties, Interactive Married Couples Community & Experience

 
 
 

"Working with Sharufa during the building of my brand was truly a blessing. The support and creative direction I received is unparalleled. From the moment I expressed my vision, she was there to help give it life. She provided creative direction for the final logo selection, event production, and styled me in one of her signature Jinaki pieces for a photo shoot. Having Sharufa a part of my team not only ensured my brand was represented appropriately but gave me the confidence to share it.

The energy and love you will receive when working with her is priceless!"

 
 

Provided Brand Strategy, Creative Direction, and Business Development

 
 

Margenett Moore-Roberts, Business Executive, Diversity, Equity & Inclusion Officer

 
 
 

"Sharufa is beyond the consummate professional. At once patience, direct, practical, and visionary. Her approach to personal branding through fashion combines spirituality, nurturing, keen fashion sense with just enough of a push to make sure you look good! Sharufa helps you envision the way you want to be viewed in the world and then uses all of who you are and what you already own to bring that vision to life. She has helped me pull together and pull off some of my best looks!"

 
 

Provided Creative Direction &

Brand Strategy

 
 

Gorilla Kie Mixology, Bespoke Craft Spirits & Wine Mixologist

 
 
 

"When it comes to Reimagining, Realigning, and Redesigning; Sharufa Walker is definitely the first person that comes to mind. Her attention to detail is impeccable and will to execute is truly absolute."

 
 

Provided Creative Direction & Business Development

 

Impactful Experiences